Accurate Attribution

Making the most of success

Hey 👋

I don’t know about you, but I’m SO READY FOR THE WEEKEND. But before we get there, one last snack to round off 2025…

Big idea 🍉

Student motivation is not just influenced by their expectation of success, but also by what they perceive to be the cause of that success (or failure). This is what is known as ‘attribution’.

Only where pupils believe they were successful and they attribute the cause to themselves—their own effort, ability and approach—will their expectancy of success increase.

Where they believe their success is the result of external factors—an unfair test, a biased teacher, or just plain good (or bad) luck—their expectancy will remain unchanged.

(A worst-case scenario arises when pupils attribute failure to themselves—their effort, ability and approach—and believe these things to be beyond their control)

To maximise motivation, we must help our students understand that success can be sustained and that failure can be changed. We must help them develop accurate attribution.

There are 3 things we can do to help students develop more accurate attribution:

  1. Stabilise the environment: Provide learning experiences that put pupils in control of their outcomes. Ensure assessments are fair and instructions are clear. Reduce the influence of external factors and, where possible, provide objective measures of success.

  2. Explicitly assign attributions: Don't leave it to chance. Explicitly narrate the cause of their performance. "You solved this because you used the scaffold we practiced," or "This error happened because you skipped the checking phase." Connect the result to their effort and approach.

  3. Spotlight improvement: As we explored last snack, focusing on "Me vs My Past Self" is powerful. Prove to students that their proficiency is malleable. Show them their previous work alongside their current work to demonstrate how their actions directly influence their growth.

Ultimately, motivation isn't just about what students achieve. It's also about the story they tell themselves about how they achieved it. So let’s help them tell a productive story.

Summary

  • Success isn’t enough to generate motivation—how students attribute the cause of that success matters too.

  • Motivation grows fastest when students accurately attribute their success to things in their control: their strategies, effort, and approach.

  • We can help students improve their attribution by stabilising their environment, explicitly assigning cause, and spotlighting growth.

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See you in 2026 (for what should hopefully be a fun year).

Peps 👊